2013 12×12 Media Kit

Raw Talent Exhibit by John Biehler

Photo by: John Biehler

RAW TALENT 2013
The 5th Annual 12×12 Vancouver Photo Marathon Exhibit Takes Place on October 12th

Vancouver, BC (September 12, 2013): Imagine capturing 12 frames on 12 themes in a single roll of 12 exposure 35mm film over the course of 12 hours. That is what 60 adventurous photographers did one sunny summer day, and whose works will be showcased at the 5th annual 12×12 Vancouver Photo Marathon Exhibit. Come and celebrate the art of film photography as the excitement of that day’s events is relived through the 720 images that will be on display in their purest and unedited form, making this one-of-a-kind event a true showcase of Vancouver’s Raw Talent.

RAW TALENT 2013: THE 12×12 VANCOUVER PHOTO MARATHON EXHIBIT
SATURDAY OCTOBER 12, 2013   |   DOORS AT 6PM   |   FREE
SCOTIABANK DANCE CENTRE AT 677 DAVIE STREET, VANCOUVER
RSVP AT VANCOUVERPHOTOMARATHON.COM/TICKETS

12×12 creator Morten Rand-Hendriksen is known for creating a certain degree of DRAMA* leading up to the reveal of the photo marathon’s first theme, especially when no one knows what MY ENTRY NUMBER will be paired with. After Rickrolling everyone with NEVER GONNA GIVE YOU UP*, the end began to look FAR AWAY SO CLOSE* for many participants. But to REJECT* the themes is never an option. “I BET…* your IMPRESS(ION)* of MY OWN REALITY*, as well as your own perceptions will change when you see some of these theme interpretations,” says Rand-Hendriksen, “- a METAMORPHOSIS* of sorts.” The public is encouraged to view the exhibit BEFORE THE STORM* of guests arrive at the 12×12 Raw Talent Exhibit. Attendees will have the ADVANTAGE* of speaking with the many OVERACHIEVERs* who participated in this year’s challenge, including those that photographed their FAVOURITE* photo series.

Join the fun on Saturday October 12th as 60 photographers regroup with nervous anticipation to find out how their images developed. With winners announced and their prints revealed for the first time, you will not want to miss this always highly anticipated one-night event.

About the 12×12 Vancouver Photo Marathon:

12×12 is the first and only not-for-profit annual photo marathon in BC, and one of the rare film-based ones in the world. Beginning at 10am on the day of the photo marathon, and at the top of every hour for the next 12 hours, a theme is randomly drawn and released. With only 1 exposure allowed for each theme, participants have to interpret and capture them in the given sequence. When the clock strikes 10pm, only the completed rolls that are returned on time move on to the final phase. Negatives are then developed and judged, the results of which are showcased at a free public exhibit.

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For more information or to book an interview, please contact:

Angela Chih, Event Producer
778.388.3690 | Email

* The 12 themes – in sequence – randomly drawn during the 2013 12×12 on August 31st

 

Page 1: Media Release
Page 2: Event Photos
Page 3: 12×12 in the Media
Page 4: Frequently Asked Questions
Page 5: Sponsorship Opportunities

PAGE 1: MEDIA RELEASE

2013 12x12 Press Release HeaderDRIVEN BY PHOTOGRAPHY
The 5th Annual 12×12 Vancouver Photo Marathon: Commercial Drive Edition

Vancouver, BC (July 15, 2013): Summer always sees the return of the city’s many beloved events. The 12×12 Vancouver Photo Marathon is one of them and it is back on Saturday August 31st for another exhilarating round of creative challenges that is sure to inspire those driven by photography.

A 35mm camera being the only requirement, recreational and professional photographers will each be assigned a 12-exposure roll of film (yes, film!). Beginning at 10am and at the top of every hour for the next 12 hours, a theme will be randomly drawn and released. With only 1 exposure allowed for each theme, participants must interpret and capture them in the correct sequence and on time. Once the clock strikes 10pm, only the completed rolls that have been returned will move on to the final phase of the challenge. Negatives will be developed and judged after the marathon, the results of which will be showcased at a free public exhibit where more than 700 photos will be on display and the winning entries announced and celebrated.

Be it to express, provoke, document, exalt, or humble, all photographers are driven by an inexplicable compulsion to communicate using one of the most powerful mediums available: The camera. But is the ubiquity of smartphones, boasting upwards of 41 megapixels, now blurring the lines of communication? As much as people love to see mouth-watering food truck fare and impossibly cute kittens in crocheted costumes, one can’t help but wonder what effects this digital deluge will have on the classic art form of photography. 12×12 strips away all filters and effects to help you reconnect with your subject. “It has encouraged me to become more decisive in the way I photograph,” reflects 2012 winner Ryan Mah. “With a single image or many, what stays ‘in’ or ‘out’ of frame becomes crucial in telling a compelling story.” As 4-time marathoner Elizabeth Peña attests, “12×12 has allowed me to challenge the way I look at photography and the world…it presses your limitations and creativity.”

“If you’re driven by photography,” says creator Morten Rand-Hendriksen, “this ride’s for you.”

THE 2013 12×12 VANCOUVER PHOTO MARATHON
SATURDAY AUGUST 31st, 2013 • 10AM – 10PM
JJ BEAN • 2206 COMMERCIAL DRIVE, VANCOUVER

The 12×12 Vancouver Photo Marathon is the first not-for-profit annual photo marathon in British Columbia and one of the rare film-based ones in the world. It is open to anyone with a 35mm film camera. Tickets ($36 + Eventbrite fee each) must be purchased in advance, include film, and will go on sale at 8pm on Wednesday July 31st, 2013. Last year’s marathon sold out in 1 minute (that’s right, ONE minute), so mark your calendars if you don’t want to miss out on this highly anticipated event!

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For more information or to book an interview, please contact:
Angela Chih, Event Producer
c: 778.388.3690

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PAGE 2: EVENT PHOTOS

Tagh Sira + Jackie DivesBernard NgCollin Varner + Eli PeñaRyan Mah + Yuki TakahashiWinning Entries from 20122012 12x12 Marathoners

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PAGE 3: 12×12 IN THE MEDIA

TELEVISION:

2012 12x12 Vancouver Photo Marathon: Black & White Edition - Media Kit Page 4 Media Coverage: TV

08.18.2012 CBC Radio-Canada: Weekend Evening News
07.18.2011 Shaw TV, Urban Rush: Michael Eckford & Fiona Forbes hosting
11.10.2010 TELUS TV, myVancouver: Dave Gerry hosting
10.12.2010 Shaw TV, Urban Rush: Michael Eckford & Fiona Forbes hosting
09.12.2010 Global BC, Sunday Noon News: Marisa Thomas reporting

RADIO:

08.17.2012 CBC Radio-Canada: Nouvelle Vague avec Francis Plourde
07.06.2012 CBC Radio 1: On the Coast – The 3rd Annual 12×12 Vancouver Photo Marathon
07.21.2010 CBC Radio 1: On the Coast with Stephen Quinn – Fireworks Photography Tips
12.11.2009 CBC Radio 1: On the Coast with Stephen Quinn – The Inaugural 12×12

PRINT:

2012 12x12 Vancouver Photo Marathon: Black & White Edition - Media Kit Page 4 Media Coverage: Print

09.10.2010 The Vancouver Courier: They Shoot Pictures with Film, Don’t They? – by Cheryl Rossi
09.07.2010 Georgia Straight: In Digital Age, 12×12 VPM Presents 35mm Film Challenge – by Stephen Hui
02.06.2010 Ming Pao (Chinese) Magazine: Raw Talent 2010 P1 P2 P3 P4 – by Wai Lam Cheung
01.15.2010 The Province: Creative Thinking Wins Photo Marathon – by Erik Rolfsen
12.11.2009 Metro Vancouver: Photographers of the Past – by Sean Kolenko
12.06.2009 The Province: Shutterbugs to Go Retro for Photo Competition – by Erik Rolfsen

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PAGE 4: FREQUENTLY ASKED QUESTIONS

When and where will the event be held?

Home base for the marathon on Saturday August 31st, 2013 will be at the Commercial Drive café of JJ Bean: 2206 Commercial Drive, Vancouver. Registration begins at 9am and the marathon takes place from 10am-10pm.

The exhibit showcasing all the photographs taken during the marathon will be held approximately a month after the marathon. Further details to come.

How much are the tickets?

$36 + Eventbrite Fee is the ticket price per entry (only one ticket per person) and will be available for purchase starting at 8pm on Wednesday July 31st, 2013 at VancouverPhotoMarathon.com/tickets. Please note: Tickets will not be sold during the marathon.

It’s called a marathon. Do I have to run?

No, there is no running required. The name “Photo Marathon” stems from the long duration of the contest more than the activity involved. Running is not required but there’s a good chance some of the participants will be running from place to place to get the photos they want.

Do I need to bring my own film / Do I need to develop my own film?

No. Each participant will be provided with a marked roll of 35mm film during event registration (9am ‐ 10am) on Saturday August 31st, 2013. Participants will be required to return the spent film by 10pm and it will be developed for them. Prints will be showcased at the subsequent exhibit, and all the photos will then be uploaded to the 12×12 Vancouver Photo Marathon Flickr account for public viewing.

Do I need to be a professional photographer to participate?

No. Photo enthusiasts of all skill levels are encouraged to participate. Each of our marathons has welcomed men and women from all walks of life, from professional photographers to a construction worker, a dental hygienist, a diamond mine worker from the Northwest Territories, and even someone legally blind! All you need is a love of photography, a 35mm camera, creative ideas, and lots of energy.

What kind of camera or equipment do I need to participate / What is a 35mm film camera?

To participate, all you need is a functional 35mm camera, which is any camera that takes pictures using “regular” film. Most of the older photo cameras are 35mm cameras. Just make sure it opens in the back so you can insert the film (in contrast, an APS camera only has a small hole on the bottom where you drop the film in). If you are unsure if your camera is a 35mm camera, take it to a photo store to inquire, or contact us with the make and model of the camera and we’ll be happy to find out for you.

What will the themes be and what will they be judged on?

On marathon day (August 31st, 2013), one theme will be randomly drawn and announced at the top of every hour starting at 10am. Themes can be anything from single words to short phrases that are open to interpretation. Past examples include “loud,” “through the looking glass,” “torn apart,” and “vague.” Participants will only have one exposure to capture each theme in the exact sequence that they are released. Photos will be judged on creativity, aesthetics, theme interpretation, and overall series execution.

Will themes be announced via Twitter/Facebook at the top of each hour?

No. Not everyone has a smart phone so to level the playing field and increase the challenge, participants must return to home base at the top of each hour to receive the theme of the hour. However, participants may share information amongst each other at their discretion.

What happens to the negatives afterwards / Can I have mine back?

Yes. All negatives will be available for pickup during the exhibit.

Who are the judges?

This year’s awesome panel of judges will be announced soon. Check back for updates.

How many people are participating?

Officially, a maximum of 60. However, participants are welcomed and encouraged to bring along any friends or family members for inspiration or to lend an extra pair of hands.

Where does the money from ticket sales go?

The 12×12 Vancouver Photo Marathon is a not‐for‐profit initiative and we strive to make it as affordable as we can. The ticket price helps cover the many expenses incurred by putting on the marathon and the subsequent exhibit. The funds help pay for things such as event insurance for two major events, venue and equipment rentals, mounting supplies, printing costs, prizes, site domain, and a Flickr Pro account to name a few of the essentials. Our goal each year is to break even, and that is only possible through the generosity of our sponsors, be they individuals or organizations. If you are interested in supporting the 12×12, please refer to the last page for more information on how you can become a sponsor.

Who created the 12×12 Vancouver Photo Marathon?

Morten Rand‐Hendriksen of Pink & Yellow Media Inc. imported the idea of a photo marathon from Scandinavia and created the 12×12 to offer photographers a fun and creative challenge using the classic medium of film. There are many photo marathons happening all over the world throughout the year. We sincerely hope you enjoy it as much as we do organizing it!

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PAGE 5: SPONSORSHIP OPPORTUNITIES

Sponsorship of the 12×12 Vancouver Photo Marathon is a unique and incredible opportunity to connect with an engaged audience of local artists and photo enthusiasts at two highly anticipated events: The photo marathon + subsequent photo exhibit. Always selling out well in advance of the event, 2012 beat all records with a sold-out time of 1 minute. The always popular photo exhibit consistently draws extraordinary numbers each year to view the 700+ photos on display. In 2012 alone, 12×12 welcomed over 600 attendees to the one-night showcase at the Old Salt Building in the Olympic Village.

As the first and only photo marathon event + exhibit in BC, and one of the rare film-based ones in the world, the 12×12 Vancouver Photo Marathon continues to attract the loyal support of the city’s arts community.

To cultivate interest in your organization by connecting with hundreds of photographers and art enthusiasts, please contact Angela Chih using the form at the bottom of this page

As a Bronze, Silver, or Gold sponsor, you will receive the following associated benefits:

BRONZE: $250

  • Corporate logo + link on the VancouverPhotoMarathon.com sponsor page

SILVER: $500

  • Corporate logo + link on the VancouverPhotoMarathon.com sponsor page
  • Corporate logo displayed at the photo marathon
  • Corporate logo displayed at the Raw Talent exhibit
  • Corporate logo on all promotional materials

GOLD: $1,000+

  • Corporate logo + link on the VancouverPhotoMarathon.com sponsor page
  • Corporate logo displayed at the photo marathon
  • Corporate logo displayed at the Raw Talent exhibit
  • Featured corporate logo on all promotional materials
  • Acknowledgement during the photo marathon kick-off speech
  • Acknowledgement during the Raw Talent exhibit opening speech
  • Dedicated post featuring the company and its products/services (with photography + writing)
  • Dedicated social media mentions leading up to the photo marathon and exhibit
  • Invitation to draw a theme and be introduced to participants during the photo marathon
  • Opportunity to offer promotional materials to contestants through their registration package

IN-KIND SPONSORSHIPS

The 12×12 Vancouver Photo Marathon is also seeking in-kind sponsorships for the following: Printing services, exhibit venue, exhibit catering, prizing, and DJ services. If your company or organization offers goods or services that you believe would complement our event, please contact us for further details. We look forward to welcoming you into our family of sponsors.

Angela Chih
Event Producer, 12×12 Vancouver Photo Marathon
c: 778.388.3690

Sponsorship Inquiry

If you are interested in sponsoring the 12x12 Vancouver Photo Marathon or you have any questions regarding sponsorship, please fill out the form below and we will get in touch with you as soon as possible.

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