2011 12×12 Vancouver Photo Marathon Media Kit

Page 1: Cover/Poster
Page 2: Media Release
Page 3: Event Photos
Page 4: Media Coverage
Page 5: What Marathoners are Saying About 12×12
Page 6: Frequently Asked Questions
Page 7: Sponsor Packages

Click here to download the full Media Kit in PDF format

Page 1: Cover/Poster

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Page 2: Media Release

FOR IMMEDIATE RELEASE

CHASING THE LIGHT
The 3rd Annual 12×12 Vancouver Photo Marathon: Summer Edition

Vancouver, BC (June 20th, 2011): In 2009 they froze the unique darkness of Vancouver’s winter. In 2010 they captured the city’s essence on a rainy day. This year, Freyr permitting, the 12×12 Vancouver Photo Marathon participants will be chasing the light, exposing the beauty of Vancouver’s summer.

On Saturday August 6th 2011, photographers will be packing light, trading in their parkas and umbrellas for shorts and shades before making their way down to the eclectic English Bay area and the hub of this year’s marathon. With a 35mm camera as the only requirement to take part, 60 recreational and professional photographers will each be given a marked roll of film containing 12 exposures. Beginning at 10am and at the top of every hour for the next 12 hours, a theme will be randomly drawn and released. Participants must interpret and capture each theme with one single exposure of film in the exact sequence that they are revealed. Once the clock strikes 10pm, only the completed rolls that have been returned will move on to the next stage of the challenge.

Negatives will be developed and judged after the marathon, the results of which will be showcased at a public exhibit in the halls of PhotoHaus Gallery at the Vancouver Photo Workshops where more than 700 photos will be on display. The winning entries will be announced and celebrated, then elevated to the gallery walls of the Vancouver Lookout for an extended showing to local and international photo enthusiasts.

With the ubiquity of the digital lens on cameras, phones, computers and just about anything that runs on a battery, “we’ve lost some of the thrill that comes from pressing the shutter release and not knowing exactly what that will produce,” says 12×12 creator Morten Rand-Hendriksen. That’s what participating in this marathon offers. It makes photography – in its purest form – exciting again. “Plus,” adds Rand-Hendriksen, “how often are you going to be able to brag about crossing the finish line of a 12-hour marathon without ever setting foot in a gym!”

THE 2011 12×12 VANCOUVER PHOTO MARATHON IS HAPPENING:
SATURDAY AUGUST 6TH, 2011  •  10AM – 10PM
URBAN RUSH CAFE & CATERING: 1040 DENMAN ST, VANCOUVER (ENGLISH BAY)

12×12 is open to anyone with a 35mm film camera. Tickets ($24) must be purchased in advance, include film, and will go on sale at 8pm July 6th, 2011. Updates can be found at VancouverPhotoMarathon.com

A collaboration of snap-happy Morten Rand-Hendriksen & Angela Chih of Pink & Yellow Media, marketing consultant Anny Chih, and Benjamin Luk of Benjamin Luk Photography, the 12×12 Vancouver Photo Marathon is the first not-for-profit annual film-based photography contest in British Columbia.

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For more information or media inquiries, please contact:
Angela Chih, Event Producer
e: Click here to submit an email
c: 778.388.3690

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Page 3: Event Photos

12×12 IN PHOTOS

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Page 4: Media Coverage

12×12 IN THE MEDIA


Television:

1. 10.11.10 TELUS TV, myVancouver: Dave Gerry hosting

2. 10.09.12 Global BC, Sunday Noon News: Marisa Thomas reporting

3. 10.10.12 Shaw TV, Urban Rush: Michael Eckford & Fiona Forbes hosting

All videos available at YouTube.com/12x12yvr
Radio:

09.12.11 CBC Radio 1: On the Coast with Stephen Quinn – The Inaugural 12×12

10.07.21 CBC Radio 1: On the Coast with Stephen Quinn – Fireworks Photography Tips

Print:

09.12.06 The Province: Shutterbugs to Go Retro for Photo Competition – by Erik Rolfsen

10.01.15 The Province:Creative Thinking Wins Photo Marathon – by Erik Rolfsen

10.02.06 Ming Pao Magazine: Raw Talent P1 P2 P3 P4 – by Wai Lam Cheung

09.12.11 Metro Vancouver: Photographers of the Past – by Sean Kolenko

10.09.07 Georgia Straight: In Digital Age, 12×12 VPM Presents 35mm Film Challenge – by Stephen Hui

10.09.10 The Vancouver Courier: They Shoot Pictures with Film, Don’t They? – by Cheryl Rossi

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Page 5: What Marathoners are Saying

WHAT MARATHONERS ARE SAYING ABOUT 12×12

“I’ve never experienced anything like it as the amateur that I am. A 12-hour day that wracks your brain to the bone of its creativity. Not for the faint of heart, but absolutely worth it.”
Jaclyn Bruneau, 2009 Marathoner #10

“Having an hour or less to conceptualize, interpret and execute an idea forced me to step out of my comfort zone and really test my mental and physical endurance. 12×12 taught me how to commit myself to an idea without the luxury of reflection. The shots I saw from all the participants were observation & inspiration driven. And I found that very refreshing.”
Dan Jackson, 2009 Marathoner #24 & 2010 Marathoner #45

“12×12 was a turning point in my life. I’ve always loved taking photos, but never really thought anyone would take me seriously because I am older and legally blind. 12×12 proved to me that I can do ANYTHING – and I have pursued my love of photography with even more passion.”
Cathy Browne, 2010 Marathoner #46

“I love 12×12 for what it brings back. We’re losing our sense of rhythm rapidly in the digital culture. Shooting film, getting one chance, being on a schedule that won’t wait for you, walking and feeling the living city under your feet, there is a rhythm to these things which we must bend with, rather than command, one that echoes the heart in a profound way. I can still feel the city that day. For me, 12×12 is a saturated memory – something we are built to have, and something we are losing.”
Chris Yakimov, 2010 Marathoner #29

“Not only did I meet some great local photographers, who have now become good buddies, but this event has helped me so much with my own photography skills. I had very little interest/experience using a film camera when I did the first marathon. Working with film helped me understand the basics of photography much better and has improved my digital photography as well. This has improved my blog and I’ve also been able to incorporate my photography skills into my day job.”
Carol Browne, 2009 Marathoner #08 & 2010 Marathoner #37

“12×12 impacted me in two major ways: 1) It really made me stop and think about my photos before taking them. To really look around the frame before making that commitment 2) Really SEEing the world that is Vancouver. For 12 hours on a rainy day, I saw a part of Vancouver in detail and tried to tell a story with what I saw. After 12×12 I feel film is an easier medium to shoot than digital!”
Zachary Wong, 2010 Marathoner #14

“12×12 has been a great venue for me to explore film photography and to test out different cameras. I find the Marathon showcases great talent, passion and varied interpretations of every theme. It not only tests your endurance but creativity and it has been a great learning experience. I truly enjoy that there is still support and passion for almost a lost art. Hope this Marathon continues for years to come.”
Elizabeth Peña, 2009 Marathoner #43 & 2010 Marathoner #21

“All the hard stuff is overcome by the joy of meeting other photographers, using my brain in a new way to think of photos, and do not forget the show after, seeing everyone’s work.”
Bev Davies, 2009 Judge & 2010 Marathoner #22

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Page 6: Frequently Asked Questions

FREQUENTLY ASKED QUESTIONS

Where and when will the event be held?

Home base for the marathon on Saturday August 6th, 2011 will be Urban Rush Cafe & Catering: 1040 Denman St, Vancouver (English Bay). Registration begins at 9am and the marathon takes place from 10am to 10pm.

The exhibit showcasing all the photographs taken during the marathon will be held on Sunday September 25th, 2011 in the halls of PhotoHaus Gallery at the Vancouver Photo Workshops: 14 West 7th Ave, Vancouver. This showcase will then be followed by an extended exhibit of the winners in the gallery of the Vancouver Lookout: 555 West Hastings St, Vancouver.

How much are the tickets?

$24 is the ticket price per entry and will be available for purchase starting at 8pm on Wednesday July 6th, 2011 at VancouverPhotoMarathon.com. Tickets will not be sold during the marathon. Please note that half the tickets were sold out within 8 minutes last year, with the remainder snapped up in 24 hours so if you really want to get in on the fun this time around, get yourself close to a computer by 8pm on July 6th, 2011.

It’s called a marathon. Do I have to run?

No, there is no running required. The name “Photo Marathon” stems from the long duration of the contest more than the activity involved. Running is not required but there’s a good chance some of the participants will be running from place to place to get the photos they want.

Do I need to bring my own film / Do I need to develop my own film?

No, participants do not need to bring their own film. Each participant will be provided with a marked roll of 35mm film during event registration (9am ‐ 10am) on Saturday August 6th, 2011. Participants will be required to return the spent film by 10pm and it will be developed for them. Prints will be showcased on Sunday September 25th, 2011 and all the photos will then be uploaded to the 12×12 Vancouver Photo Marathon Flickr account for public viewing.

Do I need to be a professional photographer to participate?

No, photo enthusiasts of all skill levels are encouraged to participate. Each of our marathons has welcomed men and women from all walks of life, from professional photographers to a construction worker, a dental hygienist, a diamond mine worker from the Northwest Territories, and even someone legally blind! All you need is a love of photography, a 35mm camera, creative ideas and lots of energy.

What kind of camera or equipment do I need to participate / What is a 35mm film camera?

To participate, all you need is a functional 35mm camera, which is any camera that takes pictures using “regular” film. Most of the older photo cameras are 35mm cameras. Just make sure it opens in the back so you can insert the film (in contrast, an APS camera only has a small hole on the bottom where you drop the film in). If you are unsure if your camera is a 35mm camera, take it to a photo store to inquire, or contact us with the name of the camera and we’ll be happy to find out for you.

What will the themes be and what will they be judged based on?

On marathon day (August 6th, 2011), one theme will be randomly drawn and announced at the top of every hour starting at 10am. Themes can be anything from single words to short phrases that are open to interpretation. Past examples include “loud,” “wild goose chase,” “torn apart,” “nosy,” and “Vague.” Participants will only have one exposure to capture each theme in the exact sequence that they are given. Photos will then be judged on creativity, aesthetics, theme interpretation, and overall series.

Will themes be announced via Twitter/Facebook at the top of each hour?

No. Not everyone has a smart phone so to level the playing field and increase the challenge, participants must return to home base at the top of each hour to receive the theme of the hour. However, participants may share information amongst each other at their discretion.

What happens to the negatives afterwards / Can I have mine back?

Yes. All negatives will be available for pickup during the exhibit on Sunday September 25th, 2011 at PhotoHaus Gallery at the Vancouver Photo Workshops.

Who are the judges?

This year’s awesome panel of judges include:

Fiona Forbes, co-host of ShawTV’s Urban Rush
Syx Langemann, instructor at Vancouver Photo Workshops
Samir Maktabi, current organizer of FotoMarathon (Copenhagen) – The original photo marathon
A mystery guest judge!

How many people are participating?

Officially, a maximum of 60. However, participants are welcomed and encouraged to bring along any friends or family members for inspiration or to lend an extra pair of hands.

Where does the money from ticket sales go?

The 12×12 Vancouver Photo Marathon is a not‐for‐profit initiative and we strive to make it as affordable as we can. The ticket price helps cover the many expenses incurred by running the marathon and the subsequent exhibit. It also helps pay for things like site domain, the Flickr Pro account, event insurance and rentals. We are seeking out sponsorships from individuals or organizations that are interested in supporting the 12×12. Please refer to page 7 for more information on how you can become a sponsor.

Who created the 12×12 Vancouver Photo Marathon?

Morten Rand‐Hendriksen of Pink & Yellow Media imported the idea of a photo marathon and created the 12×12 to offer photographers a fun and creative challenge using the classic medium of film.

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Page 7: Sponsor Packages

ABOUT THE 12×12 VANCOUVER PHOTO MARATHON

Now in its third year, 12×12 was created as a not-for-profit initiative to offer an event where all the communities of photography enthusiasts in the Lower Mainland can come together for a day of creative fun using the classic but fading medium of film. While similar photo marathons are held throughout the world, 12×12 is the first and only photo marathon in British Columbia, Canada.

When the photo marathon begins, each participant is given one roll of film with only 12 exposures. At the top of every hour for 12 consecutive hours, a theme is randomly drawn and released. Participants must interpret and capture each theme using one single exposure of film in the exact sequence that they are revealed. Once the twelfth hour runs out, only the completed rolls that have been returned will move on to the next stage of the challenge.

Negatives will be developed and judged after the marathon, the results of which will be revealed during a public exhibit in the halls of PhotoHaus Gallery at the Vancouver Photo Workshops where more than 700 photos will be showcased. The winning entries will be announced and celebrated, then elevated to the gallery walls of the Vancouver Lookout for an extended showing to local and international photo enthusiasts.

AUDIENCE

Sponsorship of the 12×12 Vancouver Photo Marathon is an incredible opportunity to reach an engaged audience of local photographers and photography enthusiasts in person at two local events. 12×12 is open to all photographers, be they recreational or professional, and has brought together hundreds of people from all walks of life. Due to its general appeal, the photo marathon has always sold out well in advance of the event, while the subsequent exhibit has drawn hundreds of people each year to view the 700+ photos on display and meet like-minded photography enthusiasts.

In addition to reaching hundreds of photography enthusiasts in person, past sponsors of the 12×12 Vancouver Photo Marathon have also received an average annual click-through-rate of 3,867 per sponsor advertisement at www.VancouverPhotoMarathon.com.

As the only photo marathon event and exhibit in BC, the 12×12 Vancouver Photo Marathon continues to attract an incredible amount of support from the arts and photography community.

SPONSORSHIP OPPORTUNITIES

Get connected with hundreds of photographers and photography enthusiasts interested in your product or service. As a Bronze, Silver, Gold or Platinum sponsor, you will receive all the associated benefits outlined below:

BRONZE $250 (Unlimited)

  • Acknowledgement during the photo marathon
  • Corporate logo and link on the VancouverPhotoMarathon.com homepage

SILVER $1,000 (5 max)

  • Corporate logo displayed at the Raw Talent exhibit
  • Corporate logo displayed at the photo marathon
  • Acknowledgement during the Raw Talent exhibit opening speech
  • Acknowledgement at the start of the photo marathon
  • Corporate logo and link on the VancouverPhotoMarathon.com homepage

GOLD $3,000 (5 max)

  • Dedicated blog post featuring the company and its products/services on the VancouverPhotoMarathon.com blog (includes product photography and writing)
  • Invitation to draw a theme and be introduced to participants during the photo marathon
  • Dedicated social media mentions leading up to and during the photo marathon
  • Option to provide advertising materials to contestants in their registration package
  • Corporate logo displayed at the Raw Talent exhibit
  • Corporate logo displayed at the photo marathon
  • Acknowledgement during the Raw Talent exhibit opening speech
  • Acknowledgement at the start of the photo marathon
  • Corporate logo and link on the VancouverPhotoMarathon.com homepage

PLATINUM $5,000+ (3 max)

  • Featured sponsor video on VancouverPhotoMarathon.com (includes professional film production and editing)
  • Dedicated blog post featuring the company and its products/services on the VancouverPhotoMarathon.com blog (includes product photography and writing)
  • Corporate logo and link on the VancouverPhotoMarathon.com homepage
  • Additional larger cycled linked corporate logo on the VancouverPhotoMarathon.com homepage
  • Invitation to draw a theme and be introduced to participants during the photo marathon
  • Dedicated social media mentions leading up to the Raw Talent exhibit
  • Dedicated social media mentions leading up to and during the photo marathon
  • Option to provide advertising materials to participants in their registration package
  • Corporate logo displayed at the Raw Talent exhibit
  • Corporate logo displayed at the photo marathon
  • Acknowledgement during the Raw Talent exhibit opening speech
  • Acknowledgement at the start of the photo marathon

IN-KIND SPONSORSHIPS

The 12×12 Vancouver Photo Marathon is also seeking in-kind sponsorships for the following items and services: DJ services and catering for the Raw Talent exhibit. Companies and individuals providing products and/or services in lieu of monetary sponsorship will receive the same cash sponsorship benefits according to the corresponding value of the products and/or services provided.

To become a sponsor or for further inquiries, please contact:

Angela Chih
Event Producer, 12×12 Vancouver Photo Marathon
c: 778.388.3690

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Sponsorship Inquiry

If you are interested in sponsoring the 12x12 Vancouver Photo Marathon or you have any questions regarding sponsorship, please fill out the form below and we will get in touch with you as soon as possible.
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