Learning for the Learned – from Pearson

Posted by on October 14, 2010 at 11:00 am.

Like last year, our good friends at Pearson Technology Group (follow them on Twitter @ptgcanada) have once again shipped us a box of photo books for our winners. For those who don’t know, Pearson is the mothership that drives well known educational book series like the Sams (Teach Yourself) and QUE to name a couple. But what many people don’t know is that they also have a huge lineup of books and other educational materials for creative professionals, photographers included.

The books will be handed out to the winners at Raw Talent 2010. But even if you don’t win one you should take the time to check them out – they are pretty damn good reading:

From Still to Motion: A Photographer’s Guide to Creating Video with Your DSLR

by James Ball, Robbie Carman, Matt Gottshalk and Richard Harrington

With the arrival of high-definition video-enabled DSLR cameras, photographers are faced with an opportunity for creativity and a competitive edge in their field unlike anything they’ve experienced before. Add to that the expanding demands from a video-hungry audience and it’s no longer a matter of if you are going to add video to your repertoire of skills, it’s when.

Here to guide you in a thorough exploration of the video-making process — from preproduction to post — and to ease your transition from still to motion are four veterans who speak the language of both photography and video fluently. With their clear, instructive approach, they quickly get you up to speed on everything from picking your gear, to properly lighting for motion, to using professional-level audio, color correction, and editing techniques, to media management and outputting, and much more. Here are just a few highlights from this richly illustrated, completely interactive book and DVD:

  • Explores the entire spectrum of video for DSLR camera owners, with recommendations on gear, planning, lighting, lenses, audio, editing, color correcting, exporting, media management, and more.
  • Covers a wide variety of shooting styles, including indoor, outdoor, studio, portrait, event, and available light.
  • Addresses technical challenges associated with DSLR video, such as camera movement, multiple camera coverage, low-light videography, and synchronized sound.
  • Explores additional creative techniques such as stop motion and timelapse photography in depth.
  • Includes a real-world example of a music video and promo package throughout the book to demonstrate concepts in action, with additional profiles of photography experts in nature, sports, commercial, and weddings and events.

The accompanying DVD contains over 6 hours of video training that delves deeper into each topic, as well as high-definition footage, hands-on project  files, and templates to experiment with and follow along.

Vision & Voice: Refining Your Vision in Adobe Photoshop Lightroom

by David duChemin

What if your image could only communicate one thing: one major idea, overarching theme, or driving emotion? If you identified this, you’d discover your vision for that image—the internal, invisible guiding principle that directs both how you capture the image and how you develop it in the digital darkroom.

Without vision, you likely find yourself flailing both behind the camera and in front of the computer—indiscriminately shooting and arbitrarily moving sliders in hopes of stumbling upon something great every once in a while. With vision, you bring direction and intention to both the creation and development of all your images.

Vision & Voice: Refining Your Vision in Adobe Photoshop Lightroom is about identifying your vision and using Lightroom’s Develop module to give voice—that outward expression—to your vision. Photographer David duChemin begins with the fundamentals of a vision-driven workflow, where he discusses everything from vision and style, to the importance of mood and color, to the crucial role of histograms and of getting the best possible digital negative to work with. After demonstrating how the Develop module’s tools affect the aesthetics of your image, duChemin then offers a straightforward approach to developing your images in accordance with your own personal vision: identify your intention, minimize the distractions, maximize the mood, and draw the viewer’s eye—all while leaving room for play and serendipity. Finally, duChemin applies this approach to 20 of his photographs as he takes you into his own digital darkroom and, beginning with the original RAW file, works step by step through the development of the final image.

Visual Poetry: A Creative Guide for Making Engaging Digital Photographs

by Chris Orwig

A great photograph has the potential to transcend verbal and written language. But how do you create these photographs? It’s not the how that’s important, but the who and the what. Who you are as a person has a direct impact on what you capture as a photographer.

Whether you are an amateur or professional, architect or acupuncturist, physician or photographer, this guide provides inspiration, simple techniques, and assignments to boost your creative process and improve your digital images using natural light without additional gear.

Chris Orwig’s insights—to reduce and simplify, participate rather than critique, and capture a story—have made him an immensely popular workshop speaker and faculty member at the prestigious Brooks Institute. His engaging stories presented as lessons follow his classroom approach and highlight what students say is his contagious passion for life.

Captured by the Light: The Essential Guide to Creating Extraordinary Wedding Photography

by David Ziser

IMAGINE THE ADVANTAGE YOU’D HAVE IF ONE OF THE WORLD’S TOP WEDDING SHOOTERS SHARED HIS SECRETS WITH YOU

World-renowned wedding photographer, and one of the most widely acclaimed instructors in the industry today, David Ziser brings his no-nonsense, straight-to-the-point teaching style to a book that totally rewrites the rules for how wedding photography is taught.

This groundbreaking new book is the first of its kind to focus on the exact areas that wedding photographers have been begging a top pro like David to cover, including how to create professional quality light and beautiful images in every situation, how to compose wedding images that sell, and how to create amazing images in the limited time and at the fast pace of a wedding.

But David doesn’t just stop there. He covers every aspect of what today’s brides and wedding couples want from a wedding photographer, including poses that work every time and can’t-miss lighting setups you can use again and again, and everything is laid out in a brilliant step-by-step method that makes learning these techniques so easy, you’ll be able to pull off these same looks yourself (without spending thousands on expensive equipment). Plus, the book is packed with David’s tricks of the trade that he’s picked up in a career shooting all over the world.

The Photoshop CS3/CS4 Wow! Book

by Linnea Dayton and Cristen Gillespie

Ever since Photoshop version 2.5, The Photoshop Wow! Book has enlightened and inspired graphic designers, illustrators, and photographers around the globe. This newest edition delivers the familiar award-winning mix of explanations and step-by-step tutorials for creating both commercial and fine-art images, with a DVD-ROM full of tutorial files and other goodies. Tips and beautiful galleries distinguish this book as the most inspiring Photoshop resource around. Designed for easy reference, The Photoshop CS3/CS4 Wow! Book includes short features in which professional photographers and designers let you in on their creative secrets for quick solutions. You’ll learn the most innovative techniques for creating and enhancing images, graphics, and type.

  • Use these techniques with Photoshop CS3 and CS4; most fundamental techniques also work with Photoshop CS5
  • Use the new and improved features in Photoshop CS3 and CS4, including Smart Filters, the Quick Selection tool, the new Black & White and Vibrance adjustments, the Refine Edge command, the Clone Source panel, the Adjustments and Masks panels, and video, animation, 3D, and Analysis features in Photoshop Extended, as well as improvements to Bridge and Camera Raw
  • Build your skill with familiar Photoshop features such as blend modes, Adjustment layers, channels, filters, Actions, and Layer Styles
  • Focus attention on the subject of a photo, retouch a portrait, tint an image, or convert a color image to black-and-white
  • Bring out your inner artist with Photoshop’s sophisticated brushes and vector-drawing tools
  • Create dazzling special effects for type and graphics
  • Keep your creations organized with layers, groups, Smart Objects, and layer comps

The Hot Shoe Diaries: Big Light from Small Flashes

by Joe McNally

After spending more than thirty years behind the lens—working for National Geographic, Time, Life, and Sports Illustrated—Joe McNally knows about light. He knows how to talk about it, shape it, color it, control it, and direct it. Most importantly, he knows how to create it…using small hot shoe flashes.

In The Hot Shoe Diaries, Joe brings you behind the scenes to candidly share his lighting solutions for a ton of great images. Using Nikon Speedlights, Joe lets you in on his uncensored thought process—often funny, sometimes serious, always fascinating—to demonstrate how he makes his pictures with these small flashes. Whether he’s photographing a gymnast on the Great Wall, an alligator in a swamp, or a fire truck careening through Times Square, Joe uses these flashes to create great light that makes his pictures sing.

Adobe Photoshop CS5 Classroom in a Book

by Adobe Creative Team

Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Photoshop CS5 choose Adobe Photoshop CS5 Classroom in a Book from the Adobe Creative Team at Adobe Press. The 14 project-based lessons in this book show readers step-by-step the key techniques for working in Photoshop CS5.

In addition to learning the key elements of the Photoshop interface, this completely revised CS5 edition shows readers how to edit images with precise selection control, correct a wide range of lens-based errors, interactively transform their images with the new Puppet Warp tool, and easily remove or replace image elements with the new Content-Aware Fill mode. The book also covers new powerful painting effects to artistically enhance images and shows how to combine multiple exposures into a single HDR image.

For the first time, the companion DVD will feature, in addition to the lesson files, 2 hours of free video tutorials from Learn Adobe Photoshop CS5 by Video by Adobe Press and video2brain, a great added value!

“The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students.” —Barbara Binder, Adobe Certified Instructor, Rocky Mountain Training

Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.

Real World Camera Raw with Adobe Photoshop CS5

by Jeff Schewe and Bruce Fraser

Today serious photographers shoot raw images only. Real World Camera Raw with Adobe Photoshop was the first book devoted exclusively to the topic, explaining the advantages and challenges of using Adobe Camera Raw to produce magnificent images. Real World Camera Raw in Adobe Photoshop CS5 keeps pace with new directions in digital photography and raw image processing. Jeff Schewe, a contributor to the development of Adobe Camera Raw from its beginnings, updates Bruce Fraser’s bestselling book with insider knowledge of how new features let photographers optimize and convert images for the best results in Adobe Photoshop CS5.

Hands-on techniques show readers how to expose and shoot for raw image capture as well as use features such as the Adjustment Brush and the Graduated Filter and the new and improved Noise Reduction, Perspective Crop, and automatic Lens Correction. Readers will also learn how to use the latest version of Adobe Bridge to manage the thousands of images–and gigabytes of data–that result from shooting in raw.

This edition:

  • Builds on the latest version of Camera Raw to extend control over your digital camera’s raw file format to produce the best quality images.
  • Shows you how to take advantage of new features in Adobe Bridge CS5 to select, sort, annotate, and edit thousands of raw images quickly and efficiently.
  • Guides you in developing an efficient raw workflow incorporating Adobe Photoshop CS5, Camera Raw 6, and Bridge CS5

About Pearson

Pearson Technology Group Canada (PTGC) is the premier distributor of books and training materials for today’s business and IT professional. PTGC represents the publishing industry’s leading imprints for authoritative and cutting edge technical and professional information. Our imprints include: Financial Times Press,Addison-Wesley, Prentice-Hall Professional, Cisco Press, Peachpit Press, Que Publishing, and Sams Publishing. In addition PTGC has corporate alliances with Cisco Systems, Adobe Systems, Sun, and IBM.

PTGC is a division of Pearson Education Canada, one of the global education publishing business of Pearson plc., the international media group.

You can get more information about Pearson and their extensive lineup of educational products (including Morten’s two books) check out their Canadian website. You can also follow them on Twitter @ptgcanada for the latest updates. Remember to check out their huge selection of books, DVDs and other learning materials for creative professionals by visiting PeachPit.com.

We are thrilled to have Pearson on board as a sponsor and hugely jealous of the winners who get to walk away with these fantastic books.

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